- 98% of youth are more engaged with messages from a peer over brand.
- 95% of youth believe their peers are the most credible source of product information.
The key to effectively engaging the youth market is simple: bring the friend into your boardroom. Kelly Lovell IS your demographic, and is recognized for her expertise on Millennials and Gen Z. According to Klear social intelligence, Kelly's authority and reach as a thought leader is among the top 0.5% and she is ranked by Klout among the top 0.1% of influencers for entrepreneurship.