Generation Z Explained
The key to engaging youth is simple: bring one into your boardroom!
To stay on top of the market you need to stay current and anticipate what’s next. With Baby Boomers retiring and Millennials being the most studied generation to date, market leaders need to turn to the next generation: Generation Z.
Recruit North America's leading Youth Mobilizer, Kelly Lovell, to understand this demographic and how you can build meaningful relationships to leverage their influence.
Feature Presentation: Gen Z Explained
In less than five years, Generation Z will become the largest group of consumers; and yet, we still know very little about them.
What motivates Generation Z to buy? How do you capture their interest and retain their engagement?
After witnessing the struggles of their parents and Millennial siblings, Generation Z are skeptical but determined to make it on their own. Unlike their predecessors, Generation Z don’t resonate with traditional marketing and career ideals. Fiery, driven, and passionate, how do you engage a generation that’s already paving a path away from you?